Cause-Marketing with AdoptAClassroom.org
When you partner with us, we work with you to customize a cause-marketing campaign that serves your company’s goals and objectives.
Why Partner with AdoptAClassroom.org?
We customize your giving program and cause-marketing campaign to help you meet your unique Corporate Social Responsibility (CSR), business, and/or Environmental, Social, and Governance (ESG) goals and objectives.
We can create a new, standalone proprietary program or layer into your existing program or campaign.
Our leadership brings decades of in-house, cause-marketing experience from iconic Fortune 100 brands.
Some of the Ways You Can Activate Your Sponsorship
Integrated Marketing Campaign
We leverage our marketing channels (website, email, educator newsletters, social media, blog) to amplify your brand and campaign messaging. We’ll provide you with a customized marketing communications plan that aligns with your campaign design and messaging.
National Reach, Local Activation
We can match your business with teachers and schools in any community throughout the U.S. Whether you want to support education in a single market, or in hundreds of cities where you operate, we geo-target your campaign.
Impact Report
Once your campaign ends, we’ll provide you with a final report that includes both quantitative and qualitative impact. In addition, we’ll provide you with compelling, creative content from our educators you can use in your own internal and external marketing.
There’s a good chance your stakeholders (employees, customers, vendors, and investors) want your company to support education. How do we know? Education continues to be one of the top social issues Americans want companies to support.
Source: Accelerist Survey
Connect to Your Specific Areas of Interest
We can shape your giving program to serve your philanthropic focus or align more closely with your core business. We can geo-target locally, regionally or nationally.
These include, but aren’t limited to the following special interests and curriculum:
- High-Needs Classrooms or Schools
- STEM
- The Arts
- Special Education
- LGBTQ Inclusion
- Racial Equity
- Social-Emotional Wellness and Mental Health
- Disaster Relief
Diversity, Equity, and Inclusion (DEI)
Support your company’s DEI goals by making an investment in our nation’s schools and students. We can target your gift with proven strategies and resources that improve racial equity and inclusion for teachers and students.
We can provide you with metrics and stories from the schools and/or classrooms to use for enhancing and promoting your DEI efforts.
Example: 2023 Subaru Loves Learning Campaign Supports Students of Color
60% of the students supported by Subaru are students of color.
50% of Subaru-adopted schools are comprised of 58% or more students of color.
25% of Subaru-adopted schools are comprised of 85% or more students of color.
Credibility, Efficiency, and Transparency
Your cause-marketing campaign needs a reputable 501(c)(3) nonprofit partner you can trust. Founded in 1998, we have been building credibility, efficiency, and transparency into every aspect of our mission and operation for more than 25 years.
Credibility
AdoptAClassroom.org® holds the highest rating from Charity Navigator for operational excellence and from GuideStar/Candid for transparency.
Efficiency
Our technology platform allows us to operate very efficiently so most of our donations are directed to programs that support our mission, not administration costs. See our current financials and Annual Report here.
Transparency
We track how every dollar donated is spent to ensure accountable spending of funds by teachers. We can provide you with summarized or complete reporting.
What Our Corporate Partners Say About Partnering with AdoptAClassroom.org
“The heart of our Subaru Loves Learning initiative is to support students in local communities across America so they can succeed in the classroom. Subaru and our retailers are proud to work with AdoptAClassroom.org by providing teachers with the funding they need to purchase essential school supplies for a thriving learning environment.”
“We have been so impressed with the team at AdoptAClassroom.org. They are strategic, collaborative and responsive. We work with many nonprofit organizations and often hold up AdoptAClassroom.org as an example of a best-in-class partner. They take the time to understand our business so they are better equipped to help us achieve our CSR goals and objectives.”
“AdoptAClassroom.org helped us achieve our ESG goals by creating a customized program that
enabled us to help high-needs schools in all 11 states where we have community banks. AdoptAClassroom.org is the organization to work with if you want to help schools,
and feel confident that your giving is making an impact.”
Hear what Subaru of America had to say about AdoptAClassroom.org on The Engage for Good Podcast.
Customized Programs and Cause-Marketing Campaigns
Lubriderm®: Sweepstakes
Lubriderm teamed up with AdoptAClassroom.org to launch their Lubriderm x AdoptAClassroom.org Sweepstakes. The Johnson & Johnson skincare brand supported K-12 public school teachers nationwide by inviting AdoptAClassroom.org registered teachers to fill out a form to enter for the chance to receive a classroom donation. Learn more.
Lubriderm Sweepstakes Winners by State
Wonder Bread: Flash Funding and Surprise School Adoption Event
Emily Calandrelli, of the Netflix series Emily’s Wonder Lab, teamed up with Wonder Bread to celebrate their 100th Anniversary by flash funding science classrooms across the country with school supply donations through AdoptAClassroom.org.
Emily also surprised a school virtually with an oversized AdoptAClassroom.org gift card so teachers could equip their students with the tools they need to learn and succeed in school. Learn more.
Little Words Project: Commercial Co-Venture
Through their Little Words Big Impact initiative, Little Words Project donates a percentage of sales from their “Teacher” bracelet to AdoptAClassroom.org.
Learn more.
What Educators Say About Our Corporate Partners’ Support
Burlington Point-of-Sale Fundraiser:
Teacher Thank You Video
“Burlington, I just want to say a big thank you for adopting our classroom. The last few years have been difficult for all of us. When I shared it with my students they were so excited. Thank you for supporting education, and giving us an opportunity to get resources for our kids they wouldn’t get without additional support.”
—Tamika, Elementary Special Education Teacher
Subaru Retailer Program: Principal Voicemail
“I am calling to thank Subaru of Tampa for their generous donation of $5,000 to 10 of our teachers in the coming year. We are super excited about this simply because we don’t always have enough resources to give our kids what they need as a Title 1 school…”
—Larissa, High School Principal
Lubriderm Sweepstakes: Social Media Shoutouts
Together, we can help ensure every student has the supplies they deserve to succeed in school.
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